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WPBS-TV to Attend the Snowtown USA Festival in Watertown on February 3, 2024

WATERTOWN, NY (January 22, 2024) – WPBS-TV is proud to be a sponsor of Snowtown USA 2024 in Watertown, NY on February 3, 2024. From 11:00 am to 2:00 pm in Thompson Park Circle, WPBS will present a snow painting (weather permitting) or ice bowling activity. Other activities included at this year’s festival are skating, food vendors, hot chocolate, touch-a-truck and more! For more information on the Snowtown USA Festival, visit:

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About Snowtown USA

Following the Blizzard of 1977, Walter Cronkite actually coined the phrase “Snowtown USA” when reporting how the blizzard dumped some 220 inches of snow on Watertown, New York. A few years later, organizers used it for the name of the new festival. Snowtown USA began in the early 1980s but ended in 1997 due to unfavorable weather conditions.

Through a group of volunteers, and the organizational structure of the City of Watertown’s Parks and Recreation Department and the Greater Watertown-North Country Chamber of Commerce, Snowtown USA was resurrected in 2013. Learn more at:

About WPBS

WPBS is a PBS station serving approximately 650,000 households throughout Northern New York and Eastern Ontario via cable, satellite, Internet and over-the-air distribution. WPBS is a non-profit organization whose mission is to educate, inform, and engage its two-nation region with exceptional and trusted content across multiple platforms. Its vision is to be the premier provider of extraordinary public media that instills wonder and curiosity across generations and borders. More information about WPBS, including a full channel listing, is available at, or by following WPBS on Twitter, Instagram, and Facebook.