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Manager, Communications and Digital Marketing

This position is responsible for developing and executing communications activities on behalf of WPBS including social media marketing, advertising, media relations, and marketing campaigns.

  • Develop strategies and tactics to build awareness of the programming content offered on WPBS and the digital subchannels.
  • Acquire and publish existing digital content from PBS and other sources where appropriate to promote national and local productions or Quality Productions Inc. services.
  • Post/publish content on all social media platforms used by the organization, on a frequent and consistent basis, so as to maintain a strong online voice through social media. Use analytics tools to track trends and targets for usage of WPBS social media platforms and provide reports to management on that usage.
  • Deploy successful marketing campaigns using a variety of tools including e-newsletters, email marketing, and direct mail - and own their implementation from ideation to execution.
  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
  • Write copy and create valuable and engaging content and post on social media platforms, print materials and WPBS website that attracts and converts our target groups and support sales and membership development efforts.
  • Responsible to oversee the completion of WPBS publications and newsletters including the monthly Insights membership magazine,
  • Maintain digital databases of key audiences and oversee distribution strategies through e-mail marketing.
  • Write and distribute press releases. Maintain and grow media contacts list.
  • Stay up to date with digital media developments.
  • Perform other related duties as assigned.

WPBS is an equal opportunity employer committed to a policy of equal treatment and opportunity in every aspect of its hiring and promotion process without regard to race, color, creed, religion, sexual orientation, partnership status, gender and/or gender identity or expression, marital status, parental of familial status, national origin, ethnicity, veteran or military status, age, or disability.