Watch the full-length program at http://video.pbs.org/video/2365181302/?utm_source=youtube&utm_medium=pbsofficial&utm_campaign=fron_covefullprogram (US Only)
Coming Feb 18: http://to.pbs.org/1f5puC7
YouTube sensation Tyler Oakley’s love of sharing his favorite products with his followers morphed into a career and has made him a social media expert. In “Generation Like,” author and FRONTLINE correspondent Douglas Rushkoff (“The Merchants of Cool,” “The Persuaders”) examines the relationship between teens and the companies working to reach them.
FRONTLINE’s “Generation Like” debuts on PBS Tuesday, February 18 and can be viewed at pbs.org/frontline.