Watch the full-length program at http://video.pbs.org/video/2365181302/?utm_source=youtube&utm_medium=pbsofficial&utm_campaign=fron_covefullprogram (US Only)
Coming Feb 18: http://to.pbs.org/1f5puC7
Ian Somerhalder has wealth, fame–and immortality–as star of the smash hit series The Vampire Diaries. He’s living every kids dream, but he’s still reducible to his numbers of likes. Though his numbers – he reaches 3-6 million people up to 3 times a day – are a little different than yours. In Generation Like, author and FRONTLINE correspondent Douglas Rushkoff (The Merchants of Cool, The Persuaders) examines the relationship between teens and the companies working to reach them.
FRONTLINE’s “Generation Like” debuts on PBS Tuesday, February 18 and can be viewed at pbs.org/frontline.