Corporate Support

Marketing Impact & Demographics: A potential reach of over 650,000 households

WPBS-DT Coverage Map

Corporate Support is a unique opportunity for companies trying to reach an unrivaled, highly educated
television audience in Northern New York and Southeastern Ontario to enhance their corporate image
and demonstrate a commitment to improving the quality of life in our local community.

WPBS reaches over 650,000 culturally diverse households and Corporate Sponsors help to provide
educational, entertaining and inspiration television programs and outreach events while enjoying the
difference it makes for their business. Corporate Sponsorship with WPBS programming, educational
outreach, and events provide valuable marketing benefits to any organization.

Engaged PBS Viewers Benefit Sponsors

Viewers hold sponsors in high esteem:

  • More than two-thirds of viewers believe that companies that sponsor PBS have a commitment to quality and excellence.
  • More than half of viewers believe that companies that sponsor PBS are industry leaders.

Corporate Sponsorship Opportunities:

WPBS builds meaningful relationships with organizations
to develop business branding opportunities. WPBS also offers marketing opportunities in our
Insights Member Magazine and at our website. Immediate Corporate Sponsorship opportunities are
available for:

Immediate Corporate Sponsorship opportunities are available for the Crane Candlelight Concert, Fishing Behind the Lines, Painting with Wilson Bickford, Whiz Quiz, and many other local productions. Companies can also sponsor Educational Outreach events such as PBS Kids Character Library Tours, PBS Kids Go! Writers Contest, Ready, Set, Fun and many more fun events for our youngest viewers.

What are the benefits of being a Corporate Sponsor?

PBS is one of the most powerful media
brands. Your message associates your company with the most respected and revered
programming on television. Our non-commercial environment provides less non-programming
material per hour than commercial television; meaning a greater impact for your corporate
message. WPBS broadcasts on-air messages and added value opportunities associated with
on-air appearances during fundraising events. Sponsorship opportunities also include
unique educational outreach events. Become a WPBS Corporate Sponsor and earn corporate creditability, demonstrate philanthropy, and reaching an unduplicated audience, with high visibility in an uncluttered environment.

Who is a Corporate Sponsor?

Private businesses of all sizes, large corporations and foundations
support Public Broadcasting. Our team can customize an effective package for any budget to assist your company in reaching a target audience.

View a list of WPBS Corporate Sponsors.

Contact Us

Corporate Sponsorship opportunities are limited, subject to availability and are business
category exclusive. Our team is ready to assist you. Please fill out the form below or give us a call.

Director of Corporate Support
Kraig Everard
O: 315-782-3142 x279

Account Executive
Marc Muglia
O: 315-782-3142 x317

Colleen Walsh
O: 315-782-3142 x225

Account Executive
Colin Burns
O: 315-782-3142 x245

Account Executive
Ron Cook
C: 801-874-8988


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