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HomeVideoPBS VideoWill President Obama's Viral BuzzFeed Video Help Healthcare Sign-Ups?

Will President Obama’s Viral BuzzFeed Video Help Healthcare Sign-Ups?

President Obama’s BuzzFeed video “Things Everybody Does But Doesn’t Talk About” went viral this week — racking up tens of millions of views. The White House effort to make give the president the “cool factor” was an effort to shore up sign-ups on healthcare.gov ahead of the Feb. 15 deadline. While Real Clear Politics’ Alexis Simendinger describes the administration reaction as “pure delight,” what is the practical impact of the video?