The 2020 election cycle is by far the most expensive campaign year in U.S. history. Advertising spending for candidates running for federal office has reached unprecedented amounts, totaling at least $2.5 billion on TV ads so far. Erika Franklin Fowler, co-founder of the Wesleyan Media Project, which tracks political advertising, joins NewsHour Weekend’s Christopher Booker to discuss the different purposes, priorities and methods for political ads.
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