Frank Luntz is a strategist and pollster who has worked on behalf of the Republican Party for nearly three decades.
The following interview was conducted by FRONTLINE’s Jim Gilmore on Jan. 12, 2021. It has been edited for clarity and length. This interview is being published as part of FRONTLINE’s Transparency Project, an effort to open up the source material behind our documentaries. Explore the transcript of this interview, and others, on the FRONTLINE website: https://www.pbs.org/wgbh/frontline/interview-collection/the-choice-2020/
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