At a tech meet-up during the presidential primaries, a Cambridge Analytica employee said that the firm’s parent company had worked for “politicians and regimes around the world, including multiple authoritarian regimes,” a leading researcher on online political manipulation who attended the meet-up tells FRONTLINE.
Subscribe on YouTube: http://bit.ly/1BycsJW
“They were a firm that at the time no one really knew about but that later went on to work for Trump,” Sam Woolley said. “[They] claimed that they could use psychographic marketing, manipulation of people’s psyche … targeting to massively affect how people thought, felt and reacted to the election.”
Drawn from a special FRONTLINE investigation, coming to PBS Fall 2018.
FRONTLINE is streaming more than 200 documentaries online, for free, here: http://to.pbs.org/hxRvQP FRONTLINE is made possible by PBS and CPB. Major support is provided by The John D. and Catherine T. MacArthur Foundation. Additional funding is provided by the Abrams Foundation, the Park Foundation, the John and Helen Glessner Family Trust and the FRONTLINE Journalism Fund with major support from Jon and Jo Ann Hagler on behalf of the Jon L. Hagler Foundation. Support for digital video is provided by the Lisa and Douglas Goldman Fund.