Corporate Support

Marketing Impact & Demographics: A potential reach of over 650,000 households

Corporate Support is a unique opportunity for companies trying to reach an unrivaled, highly educated television audience in Northern New York and Southeastern Ontario to enhance their corporate image and demonstrate a commitment to improving the quality of life in our local community.

WPBS reaches over 650,000 culturally diverse households and Corporate Sponsors help to provide educational, entertaining and inspiration television programs and outreach events while enjoying the difference it makes for their business. Corporate Sponsorship with WPBS programming, educational outreach, and events provide valuable marketing benefits to any organization.

Engaged PBS Viewers Benefit Sponsors

Viewers hold sponsors in high esteem:

• More than two-thirds of viewers believe that companies that sponsor PBS have a commitment to quality and excellence.
• More than half of viewers believe that companies that sponsor PBS are industry leaders.

Companies recognized as sponsors are perceived as higher quality:

• Overall, there is a 15% increase in perceived sponsor quality (quality lift) among those who correctly recalled sponsors vs. those who didn’t.
• Categories experiencing the greatest quality lift included: Financial Services (16% average lift); Manufacturing and Chemical (15% average lift); Retail (14% average lift); Automotive and Energy (11% average lift).

Viewers would choose to support PBS sponsors:

• Two-thirds of viewers would choose to purchase from a company that sponsors PBS, all other things being equal.

Source: PBS Sponsorship ï¾– Awareness and Impact on Quality Perceptions, Harris Interactive, August, 2006.

WPBS Media Kit

Corporate Sponsorship Opportunities:

WPBS builds meaningful relationships with organizations to develop business bonding opportunities. WPBS also offers marketing opportunities in our Member Magazine and at our website. Immediate Corporate Sponsorship opportunities are available for:

What are the benefits of being a Corporate Sponsor?

PBS is one of the most powerful media brands. Your message associates your company with the most respected and revered programming on television. Our non-commercial environment provides less non-programming material per hour than commercial television; meaning a greater impact for your corporate message. WPBS broadcasts on-air messages and added value opportunities associated with on-air appearances during fundraising events. Sponsorship opportunities also include unique educational outreach events. Become a WPBS Corporate Sponsor and earn corporate creditability, demonstrate philanthropy, reach an unduplicated audience and expect high visibility in an uncluttered environment.

Who is a Corporate Sponsor?

Private businesses of all sizes, large corporations and foundations support Public Broadcasting. Our team can customize an effective package for any budget to assist your company in reaching a target audience.

In addition to our Corporate Sponsorship opportunities, WPBS-DT also owns a subsidiary business, Quality Production, Inc (QP). Quality Production, Inc extends the services of WPBS-DT to the commercial world by offering production services, graphic design, ad campaigns, DVD duplication, and more to our community and clients. Many sponsors of WPBS-DT take advantage of these services to continue the vision of their advertising, marketing and promotional needs. Contact the Corporate Support department for a quote or additional information and visit the Quality Production, Inc or our You Tube Channel to view pieces of our portfolio.

View a list of WPBS Corporate Sponsors.

Contact Us

Corporate Sponsorship opportunities are limited, subject to availability and are business category exclusive. Our team is ready to assist you. Please fill out the form below or give us a call.

Support Our Sponsors