About WPBS/WNPI

WPBS/WNPI is Your Two-Nation Station!


Our Mission:

WPBS/WNPI is trusted as the media source for life-long education, entertainment, and information to our two-nation region through quality content, partnerships, and service that inspires those we serve.

Our Vision:

WPBS/WNPI is renowned as the singular choice for innovative, multi-media experiences that connect and inspire across generations, communities, and borders.

Our Values:

Public Service
WPBS-DT connects our two-nation broadcast community through awareness and understanding of local, regional and international issues that affect our past, present and future. fie provide unbiased, multi-platform media engagement with the highest integrity across generations.

Two-Nation Station
WPBS-DT uniquely promotes communication, cooperation, diversity, and cultural understanding among our entire broadcast community. members' comments, questions and concerns are held in the highest regard. fie treat all stake holders honestly and fairly.

Center for Life-Long Learning
WPBS-DT provides state-of-the-art media technologies for interactive, creative and effective teaching tools in today's physical and virtual learning environments for schools, colleges and beyond.

Conduit of Economic Prosperity
WPBS-DT is committed (entrusted) to the development and distribution of multi-media content, resources and partnerships that promotes economic growth, workforce development, and tourism throughout our international region.

Our Organization:

WPBS/WNPI-TV is licensed as St. Lawrence Valley Educational Television Council, Inc. and was founded in 1958 as a non-profit educational corporation established under an absolute Charter from the NYS Board of Regents.

For the first 13 years, the Council produced educational programs that were broadcast by WWNY-TV, a local commercial station. In August 1971, WNPE/WNPI-TV began operation as a public television station. Two transmitters were installed which serve a broadcast area throughout Northern New York and Eastern Ontario. In 1978, the staff and equipment outgrew their facilities on Champion Hill and moved to the existing location on Arsenal Street in Watertown, New York. In September 1998, the FCC granted permission for WNPE to change its call letters to WPBS-DT.

Today, WPBS-DT employs the equivalent of 20 full-time employees. WPBS-DT is the producer of local content and nationally syndicated programs and is widely recognized for it's children's programming, which is commercial-free, educational and entertaining.

As part of a Ready To Learn grant program, WPBS-DT conducts workshops, distributes free resources to childcare providers and parental groups and broadcasts over 40 hours each week of educational programming. WPBS hosts five major literacy based events each year reaching thousands of children.

WPBS-DT produces Whiz Quiz, a high school academic quiz programming featuring competitors from among 32 high schools, and in 2001 Whiz Quiz Canada was added for international flavor.

A producer of national programs for PBS stations, WPBS has delighted viewers with Xpedition Outdoors, Fishing Behind the Lines, Painting with Wilson Bickford and the annual Crane Candlelight Concert at SUNY Potsdam. In 2017, WPBS will unveil their new digital platform for content on demand, WPBS ShortFlix.

Since 1958, WPBS-DT has been providing excellence in public media to you, our viewers, with programs of the highest quality - in that they are educational, entertaining, and informational.