St. Lawrence Valley Educational Television Council, Inc.

Digital Channels  41 & 23 

Support Provided By:

 


You can support
WPBS-TV local
productions with
your personal
Pledge

  --- or as a ---  

CORPORATE
 UNDERWRITER.


If your business
would like to get
involved, please
contact our sales
department at
(315) 782-3142
ext. 279
or by e-mail.

 Imagine what we
 can do together!

Thank you! 

 













 

 

  

WHY PBS ?

When you sponsor a PBS program, your products are more likely to be purchased and your company is perceived as an industry leader, according to research conducted in 1996 by Total Research Corp.*:

  • 72% of PBS viewers believe underwriters are usually industry leaders.

  • 63% are more inclined to purchase products from companies that support PBS.

  • Almost 75% feel that companies that fund PBS have a commitment to quality and excellence.

  • 74% have noticed announcements of corporate sponsorships.

And not only do PBS viewers hold sponsors in high regard, but when examining specific targets who have extreme buying power and influence**:

  • 82% of households with incomes of over $50,000 would switch brands because of the company’s association with a "cause."

  • 78% of influentials would switch brands because of the company’s association with a "cause."

Join the many leading national advertisers who have already discovered PBS as a media option. They have found that PBS’ research, audience characteristics, quality environment and marketing impact add tremendous value to their marketing objectives.

 

UNDERWRITING CREDIT MESSAGES

  • WPBS Program Sponsors receive a 15-second visual and aural credit at the beginning and end of each program.

  • Can you show products?  YES! 

  • Can you use slogans and mascots?  YES! 

  • How about telephone numbers?  YES!

  • Addresses?  YES!

  • The production of your credit, to be approved by you, is FREE!

When we promote our program on television, radio and newspaper, your company will be mentioned as a Program Sponsor, FREE!  Your company will also be listed in our viewer guide, PRISM - read by over 15,000 U.S. and Canadian subscribers monthly - and your company will be invited to volunteer for on-air fundraisers. Bring a banner, wear your company T-shirts and hats, and help Public TV!

Email us for more information.

* (Source: Total research Corp., 1995, PBS Image Tracking Study. Based among PBS viewers who provided an answer. First three bullets: top 5 boxes on an 11-point scale.) ** (Source: 1994 Cone/Roper.)